Privacy Policy

Last updated: August 25, 2026

This Privacy Policy describes how Jefferson Coin LLC, doing business as JCSGold (“JCSGold,” “Jefferson Coin,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you visit or use jcsgold.com, create an account, place an order, participate in auctions or waitlists, contact us, sell items to us, use payment or identity-verification features, or otherwise interact with our website, products, services, or customer support.

By using our website or services, you acknowledge that your information will be handled as described in this Privacy Policy.

1. Who We Are

JCSGold is operated by Jefferson Coin LLC, located at:

Jefferson Coin LLC
255 Albemarle Square
Charlottesville, Virginia 22901
United States

You may contact us about this Privacy Policy or your personal information at:

• Email: privacy@jcsgold.com
• Phone: 434.979.2646
• Contact page: https://jcsgold.com/contact-us/

2. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

We may collect information that you provide directly to us, including:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Account login or account profile information
• Order details and purchase history
• Pickup, shipping, or delivery preferences
• Messages, form submissions, emails, or customer service communications
• Newsletter or marketing email preferences
• Auction participation, bids, and related account activity
• Waitlist requests, product-interest notices, and availability notification requests
• Information submitted when selling items to us or requesting a quote
• Information needed to verify identity, ownership, payment method, or transaction legitimacy

Payment and Verification Information

We may collect or process information needed to complete purchases, verify payment methods, prevent fraud, resolve disputes, comply with legal obligations, and maintain business records. This may include payment method information, identity verification information, transaction records, and related documentation.

We do not store full payment card details on our website. Payment card information is provided directly to our third-party payment processors, such as PayPal, whose use of your information is governed by their own privacy policies and terms.

Where identity verification is required, we use Plaid to perform that check. You provide identity documents — such as a photograph of a government-issued identification document and a photograph of yourself — directly to Plaid through Plaid’s own secure flow. We do not receive or store those documents. We receive the result of the verification and a reference identifier, which we retain for the applicable transaction, fraud prevention, dispute resolution, compliance, or other permitted business purpose. Plaid’s handling of the information you provide to it is governed by Plaid’s own privacy policy.

If we make ACH, bank-transfer, or bank-account verification features available in the future, we will update this Privacy Policy before doing so.

Information Collected Automatically

When you visit or use our website, we and our service providers may automatically collect certain technical and usage information, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Browser language settings
• Pages viewed
• Referring and exit pages
• Date and time of visits
• Time spent on pages
• Approximate location derived from IP address
• Products viewed
• Items added to your shopping cart, including where an order is not completed
• Records of payment attempts that were declined or did not complete
• Records of email we sent you that could not be delivered
• Cookie identifiers and similar technologies
• Security, fraud-prevention, spam-prevention, and diagnostic logs

Information From Service Providers and Third Parties

We may receive information from service providers and third parties that help us operate our business, including payment processors, shipping providers, email providers, fraud-prevention vendors, identity verification providers, analytics providers, advertising providers, website hosting providers, security tools, customer support tools, and marketing platforms.

3. How We Use Information

We may use personal information for the following purposes:

• To operate, maintain, and improve our website and services
• To process, fulfill, ship, deliver, or make available orders
• To manage customer accounts
• To process payments and refunds
• To verify payment methods, identity, account ownership, or transaction legitimacy
• To provide customer support
• To communicate about orders, accounts, auctions, waitlists, product availability, policies, security, or service updates
• To operate auctions, bidding features, waitlists, product alerts, local pickup, and shipping options
• To send newsletters, promotional communications, or marketing messages where permitted
• To advertise and promote our products, and to measure whether our advertising is effective
• To screen orders for fraud and to decide whether an order can be accepted, as described in Section 8
• To prevent, detect, investigate, or respond to fraud, abuse, spam, security incidents, unauthorized transactions, or other potentially unlawful activity
• To maintain tax, accounting, regulatory, compliance, and business records
• To comply with legal obligations, court orders, government requests, law enforcement requests, or applicable reporting requirements
• To enforce our terms, policies, agreements, and legal rights
• To troubleshoot, debug, analyze, and improve website performance and functionality

4. Cookies, Advertising, and Similar Technologies

We use cookies, pixels, scripts, local storage, and similar technologies to operate the website, remember preferences, support account and checkout functionality, protect against fraud and abuse, understand website performance, advertise our products, and improve our services.

The types of cookies and similar technologies we may use include:

• Essential cookies: Required for website operation, shopping cart, checkout, login, security, fraud prevention, and account functionality.
• Functionality cookies: Used to remember preferences and improve your experience.
• Analytics and performance cookies: Used to understand traffic, performance, usage patterns, and website functionality.
• Advertising cookies and tags: Used to promote our products, to measure whether our advertising is effective, and to show you our advertisements on other websites and services.
• Security and anti-abuse technologies: Used to protect the website from spam, automated activity, fraud, abuse, and other security risks.

We use Termly to present cookie choices and to record your consent preferences.

Google Advertising and Shopping

We use Google advertising and product listing services, including Google Ads and Google Shopping, to promote our products. To support this, we place Google tags on our website. Through these tags, Google may collect information about your visit, including:

• the pages you view;
• the products you view, and their price and category;
• the items in your shopping cart and the value of your cart;
• and, when you complete an order, the order identifier, order total, tax, shipping, currency, the items purchased, your billing postal code, and whether you are a first-time customer.

Google may use this information to measure the performance of our advertising and to show you our advertisements on other websites and services, including advertisements featuring products you viewed on our website. Where we have enabled enhanced conversion measurement, information you provide at checkout is also sent to Google to help match a purchase to an advertisement: your email address, name and phone number are sent in a hashed form that is not directly readable, and your postal address, city, state, postal code and country are sent in ordinary form. Google’s use of this information is governed by Google’s own privacy policy.

Depending on where you live, this activity may be considered targeted advertising or cross-context behavioral advertising, and you may have the right to opt out. See Section 13 for how to do that.

We do not currently use Bing Ads remarketing, Twitter/X remarketing, or Facebook/Meta remarketing. If we enable additional advertising technologies in the future, we will update this Privacy Policy and provide any legally required notices or choices.

Shopping Cart Reminders

If you add items to your cart and do not complete your order, we and our email marketing provider may retain a record of those items and, where you have provided your email address and we are permitted to do so, use it to send you a reminder. These reminders are based only on your activity on our own website and are sent by us, not by an advertising network. You can stop receiving them using the unsubscribe link in any marketing email.

Managing Cookies

You can usually set your browser to remove or reject cookies. If you disable cookies, some parts of the website, including cart, checkout, account, payment, security, or personalization features, may not function properly.

5. Analytics, Firebase, and Website Functionality

Analytics

We may use analytics tools, such as Google Analytics or similar services, to understand how visitors use our website, measure website performance, troubleshoot issues, and improve our services. These tools may collect information such as IP address, device and browser information, pages viewed, referring pages, and usage activity.

We do not use analytics information to make decisions about credit, eligibility, identity verification, payment approval, or fraud determinations. Separately, we do carry out automated fraud screening of orders using order and device information, as described in Section 8.

Firebase

We use Firebase to distribute certain product settings, including pricing-related settings, to our website in real time. We do not use Firebase as a customer personal information database, and we do not store customer personal information in Firebase for ordinary website, order, payment, or account operations.

Certain legacy or limited-use pages may load content in an iframe or embedded page hosted through Firebase or Google infrastructure. When those pages are loaded, Google or Firebase may process technical information such as IP address, browser information, device information, and usage information in accordance with Google’s applicable policies.

6. Payments and Financial Service Providers

We may use third-party payment processors and financial service providers to process payments, verify payment methods, conduct fraud screening, and complete transactions. These providers may include PayPal, Plaid, MaxMind, banks, card networks, payment gateways, fraud-prevention vendors, and other financial service providers.

Payment card information is submitted directly to our payment processor and is not stored by us as full payment card data. Payment processors may collect and process payment details, billing information, device information, transaction information, and fraud-prevention signals in accordance with their own policies and legal obligations.

Where identity verification is required, we use Plaid as described in Section 2 and Section 8. We receive the outcome of the verification and a reference identifier; we do not receive the identity documents you provide to Plaid.

7. Security, Fraud Prevention, Spam Prevention, and Bot Protection

We use security, firewall, malware scanning, spam-prevention, fraud-prevention, logging, and similar tools to help protect our website, customers, transactions, and business. These tools may process technical information such as IP address, browser and device information, interaction signals, log data, security events, and other information needed to detect or prevent abuse, fraud, spam, malware, unauthorized access, automated activity, or other security risks.

We may use Cloudflare Turnstile, Google reCAPTCHA, PayPal-provided security checks, MaxMind fraud screening, Akismet, MalCare, Cloudflare, hosting-provider security tools, or similar technologies. Some of these tools may operate invisibly or in the background, including during checkout, login, account creation, form submission, or payment processing.

When you submit a form on our website, the content of your message, your name, your email address, your IP address, and related technical information may be checked by an anti-spam service to determine whether the submission is spam. A submission identified as spam may be rejected and not delivered to us. Where that happens, we keep a record of the rejected submission — including the sender’s email address and part of the message — so that a legitimate message caught in error can be found and answered. If you submit a form and do not hear back from us, please contact us by phone or email using the details in Section 19.

8. Automated Fraud Screening and Identity Verification

We use automated tools to review orders for signs of fraud before we accept payment. This review considers information about the order and the device used to place it, including IP address, email address, billing and shipping address, phone number, browser and device information, language settings, the items in your order, and your order history with us, including any recent payment attempts that were declined.

This screening is carried out by our own systems and, where we have enabled it, by a third-party fraud-screening provider (MaxMind), which receives the order and device information described above and returns a risk assessment. We do not sell this information, and it is used only to assess the order and to protect against fraud. Orders paid in cash or by check and collected in person are not sent to a third-party screening provider.

Based on this review and our own criteria, an order may be:

• accepted and processed normally;
• held for review by our staff before it is fulfilled;
• accepted only after we verify the identity of the person placing the order; or
• declined, in which case no payment is taken.

Where identity verification is required, it is performed by Plaid. You provide identity documents directly to Plaid, and we receive only the result of that check. We may also require you to create an account, and to verify your identity, for orders above a certain value.

The initial assessment is generated automatically. A decision to hold an order for review is resolved by a member of our staff, and you can ask us to review any of these decisions. If your order is declined or held and you believe this is incorrect, contact us at privacy@jcsgold.com or 434.979.2646 and a member of our staff will review the decision and respond to you. Depending on where you live, you may also have the right to object to or opt out of this kind of automated assessment; see Section 13. If you opt out, we may be unable to accept your order without verifying it another way, and we will tell you what alternatives are available.

9. Email, Marketing, and Communications

Transactional Emails

We may use email delivery service providers, including ForwardEmail and Google Workspace, to send order confirmations, account notices, password setup or reset emails, shipping or pickup updates, customer service messages, auction notices, waitlist alerts, policy notices, security notices, and other transactional communications.

These providers may process your email address, message content, delivery status, and related technical information for email delivery, security, troubleshooting, and compliance. Where an email to you cannot be delivered, we may record that fact and stop sending to that address.

Marketing Emails

You may subscribe to our marketing emails using the checkbox provided at checkout, which is selected by default, or by subscribing directly through our website. If you subscribe, opt in, or otherwise request marketing communications, we may use your information to send newsletters, promotional messages, product updates, market updates, availability notices, shopping cart reminders, or other marketing communications. We use Mailchimp to manage and send these communications.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us. Even if you opt out of marketing emails, we may still send transactional or service-related messages.

Unsubscribing stops the messages but does not by itself remove your email address from our marketing provider’s records. If you ask us to delete your personal information, we will offer you the choice of being unsubscribed or having your contact record deleted from our marketing provider entirely. Deleting the record is permanent and cannot be undone.

10. Auctions, Waitlists, Product Alerts, and Sell-to-Us Requests

Auctions and Bidding Activity

If you participate in auctions or bidding features on our website, we may collect and retain information related to your bids, auction activity, account, order history, payment status, communications, and related transaction records. We use this information to operate auctions, process purchases, prevent fraud, resolve disputes, enforce auction terms, and comply with legal and accounting obligations.

Waitlists and Product Availability Notices

If you join a product waitlist or request an availability notification, we may collect and use your email address, product interest, request details, and related information to notify you about availability or related updates. You may ask us to remove waitlist information by contacting us using the information in this Privacy Policy.

Sell-to-Us, Dealer, Quote, or Contact Requests

If you contact us about selling products to us, dealer inquiries, quotes, account questions, or other business requests, we may collect the information you submit and use it to evaluate the request, communicate with you, process transactions, prevent fraud, comply with legal obligations, and maintain business records.

11. How We Share Information

We may share personal information with service providers and third parties as needed to operate our business, provide services, complete transactions, and comply with legal obligations. These may include:

• Payment processors and financial service providers
• Identity verification and fraud-prevention providers
• Shipping, delivery, insurance, and local pickup providers
• Website hosting, CDN, caching, infrastructure, and security providers
• Email delivery and email marketing providers
• Advertising, product listing, and advertising measurement providers
• Consent management providers
• Analytics and website performance providers
• Anti-spam and abuse-prevention providers
• Customer support, communications, and business operations providers
• Tax, accounting, legal, compliance, and professional advisors
• Government agencies, courts, law enforcement, regulators, or other parties where required or permitted by law
• Successors or counterparties in connection with a merger, sale, financing, reorganization, transfer, or acquisition of all or part of our business

We do not sell personal information for money.

As described in Section 4, we use Google advertising services, and information about your activity on our website is shared with Google for advertising and advertising measurement. Depending on where you live, this may be considered targeted advertising, cross-context behavioral advertising, or a “sale” or “share” of personal information under applicable state privacy laws. Section 13 explains how to opt out.

12. Data Retention, Deletion, and Review Policy

We maintain a data retention and deletion policy designed to retain personal information only for as long as reasonably necessary to provide our services, complete transactions, manage customer accounts, prevent fraud, resolve disputes, comply with legal, tax, accounting, regulatory, and reporting obligations, maintain security, and enforce our agreements and policies.

Where personal information is no longer needed for these purposes, we will delete, de-identify, or anonymize it in accordance with our internal procedures, unless continued retention is required or permitted by applicable law.

Our retention periods vary depending on the type of information and the reason it is collected. The table below summarizes our general retention practices:

Category	General Retention Practice
Customer accounts	Retained while the account is active and for a reasonable period afterward, unless deletion is requested and no legal or business retention need applies.
Pending, failed, or canceled orders	Retained for a limited period for troubleshooting, customer service, fraud prevention, inventory control, and business records.
Completed, refunded, or disputed orders	Generally retained for up to seven years, or longer if needed for tax, accounting, fraud prevention, chargeback defense, dispute resolution, legal compliance, or other legitimate business purposes.
Payment and transaction records	Retained as needed to complete transactions, process refunds, prevent fraud, resolve disputes, comply with legal obligations, and maintain accounting records.
Fraud screening results and risk assessments	Retained with the associated order record, for fraud prevention, chargeback defense, dispute resolution, and to allow us to review a decision if you ask us to.
Identity verification records	Verification outcomes and reference identifiers are retained only as long as reasonably necessary for the applicable transaction, fraud prevention, dispute, compliance, customer support, or legal purpose. Identity documents are held by our verification provider, not by us.
Form 8300 and legally required transaction records	Retained for the period required by applicable law and related recordkeeping obligations.
Marketing email records	Retained until you unsubscribe, request deletion, or the information is no longer needed for the purpose collected, subject to suppression-list and compliance needs.
Shopping cart records	Retained for a limited period to allow us to send a reminder and to understand where orders are not completed.
Undeliverable email addresses	Retained on a suppression list so that we do not continue sending to an address that cannot receive mail.
Waitlist and product alert records	Retained while needed to provide the requested notice or until you ask us to remove the information, unless another retention reason applies.
Security, fraud, spam, and diagnostic logs	Retained for a limited period appropriate to security, fraud prevention, troubleshooting, compliance, and incident response needs.

When You Ask Us to Delete an Order

A payment can be disputed or charged back long after it is made, and defending a dispute requires the order record — including who the order was shipped to and proof that it arrived. For that reason, when you ask us to delete your personal information, we may hold the personal information attached to an order until the dispute window for that order’s payment method has closed, and then delete it.

How long that is depends on how the order was paid:

• Orders paid in cash or by check and collected in person have no chargeback mechanism. These are deleted as soon as you ask.
• Orders paid by card or through PayPal may be held for up to approximately 540 days from the date of payment, which is the outer limit of the card networks’ dispute window.

Where we defer deletion for this reason, the deferral is recorded, and you may ask us at any time for the status of your request. Once the window closes, the order’s personal information — including name, address, phone number, and email address — is removed.

When an order’s personal information is deleted, we remove the information that identifies you and the device you used, including the identity-verification reference identifier, and we retain the information that describes the transaction itself, such as amounts, dates, payment and refund identifiers, and the outcome of any fraud or verification check we carried out. We keep those outcomes because they are a record of a decision we made, and because they are what allows us to answer a later dispute or to review that decision if you ask us to.

Customers may request access to, correction of, or deletion of their personal information by contacting us using the information in this Privacy Policy. We may ask you to verify your identity before responding to a request. Certain information may be retained where necessary or permitted to comply with legal obligations, complete transactions, detect or prevent fraud, resolve disputes, maintain security, preserve business records, or enforce our agreements.

We review our data retention and deletion practices periodically and update them as needed to reflect changes in our business operations, service providers, legal requirements, or data practices.

13. Your Choices and Privacy Rights

Depending on where you live and how you interact with us, you may have certain rights regarding your personal information, such as the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information, subject to legal and business exceptions
• Request a copy of certain personal information
• Opt out of targeted advertising, or of the sale or sharing of personal information
• Opt out of marketing emails
• Withdraw consent where processing is based on consent
• Ask us to review a decision made about your order by automated fraud screening
• Opt out of automated profiling used in furtherance of decisions that produce legal or similarly significant effects, where applicable law provides that right
• Appeal or challenge certain privacy request decisions, where required by applicable law

To make a privacy request, contact us at privacy@jcsgold.com. We may need to verify your identity before fulfilling your request. If you submit a request on behalf of another person, we may require proof of authorization.

We will respond to privacy requests as required by applicable law. We may deny or limit a request where permitted by law, including where retention is necessary for security, fraud prevention, tax, accounting, legal compliance, dispute resolution, transaction completion, or other legitimate business purposes.

Opting Out of Targeted Advertising

You can opt out of the advertising activity described in Section 4 at any time:

• Your Privacy Choices. Use the “Your Privacy Choices” or “Cookie Preferences” link in the footer of our website to decline advertising cookies and tags. This stops the Google advertising tags from running on your browser. These tags do not run at all until you make a choice.
• Global Privacy Control. If your browser or a browser extension sends the Global Privacy Control (GPC) signal, we treat it as a request to opt out of targeted advertising and the sale or sharing of personal information for that browser.
• Contact us. Email privacy@jcsgold.com and we will process the opt-out for you.

Opting out does not stop us from advertising, and you may still see our advertisements — they will simply not be selected based on your activity. Opting out is specific to the browser and device you use, so you may need to opt out again on another browser or after clearing cookies.

Opting out of targeted advertising does not stop shopping cart reminders or other marketing emails, which are based only on your activity with us. To stop those, use the unsubscribe link in any marketing email.

Requests Involving Our Service Providers

Some of the service providers described in this Privacy Policy hold information about you on our behalf. When you ask us to delete your personal information, we also act on the copies they hold:

• We pass the deletion request down to our fraud-screening provider, identifying the transactions concerned, and ask them to delete the information they processed for us.
• We delete the identity-verification session records held by our verification provider, including any identification document and photograph images associated with them. Our verification provider may separately retain the verification outcome and limited technical information for fraud-prevention and compliance purposes.
• We offer to unsubscribe you from, or delete your record with, our email marketing provider, as described in Section 9.

Where we cannot complete one of these steps, we will tell you.

Our payment processors, advertising providers, and any party that has an independent legal or regulatory reason to keep a transaction record, maintain their own records under their own policies, and we cannot delete those on your behalf.

California and Other U.S. State Privacy Notices

Certain U.S. state privacy laws may provide residents of those states with additional rights. Where such laws apply, we will honor applicable rights and provide required notices.

We collect the categories of personal information described in this Privacy Policy, including identifiers, commercial information, internet or network activity information, payment-related information, fraud-prevention information, and communications with us. We collect this information from you, from your use of our website, and from service providers that help us operate our business.

We use and disclose this information for the business and commercial purposes described in this Privacy Policy, including order processing, customer service, payments, security, fraud prevention, advertising, legal compliance, analytics, and business operations.

We do not sell personal information for money. We do share personal information with Google for advertising and advertising measurement, as described in Section 4, which may be treated as targeted advertising or as a sale or share of personal information under some state privacy laws. You may opt out at any time using the methods described above. We do not use sensitive personal information to infer characteristics about you.

Marketing Choices

You may opt out of marketing emails by using the unsubscribe link included in our emails or by contacting us. You may still receive non-marketing communications, such as order confirmations, account notices, security notices, payment communications, and customer service messages.

14. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These safeguards may include access controls, secure hosting, encrypted connections, security monitoring, malware scanning, firewall tools, fraud-prevention tools, bot-protection tools, and limited access to personal information based on business need.

No method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect personal information using commercially reasonable safeguards.

15. International Users and Data Transfers

We are based in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where we or our service providers operate. These locations may have data protection laws that differ from those in your jurisdiction.

16. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

17. Links to Other Websites and Third-Party Services

Our website may contain links to third-party websites, embedded content, social media pages, payment pages, or other services that we do not operate. We are not responsible for the privacy practices, content, or policies of those third parties. We encourage you to review the privacy policies of any third-party services you use.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. Changes are effective when posted unless otherwise stated.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy or want to make a privacy request, you can contact us:

• By email: privacy@jcsgold.com
• By visiting: https://jcsgold.com/contact-us/
• By phone: 434.979.2646
• By mail: Jefferson Coin LLC, 255 Albemarle Square, Charlottesville, Virginia 22901